In every organisation, language gaps arise at the interfaces between corporate languages and mother tongues of employees, clients and partners from many different nations. A lack of language skills permanently produces comprehensibility issues and diminishes both:nyour company's potential as well as its competitiveness, e.g.:
for the internal
and external communication
practice the language by passing through reading, listening and understanding of relevant company content: page by page - word by word
for training, apprenticeships
and knowledge management
naccelerated process to understand a foreign language even if a specific topic has not been discussed in the language course yet
Having 24 official languages and even more native languages, the EU is the largest multilingual market world wide. Moreover, there are languages spoken in key target markets or the ones used for ethnic marketing, e.g. Russian, Turkish, Chinese, Japanese, Arabic, etc.
Markets with a B- or C-priority are often "only" delivered with the international standard Englisch. This causes additional problems of misunderstanding.
How many native languages do the clients in your domestic market and in your export markets speak?
How many native languages do your business partners and the employees in your company speak?
In how many languages is your company providing websites, product information etc. to customers?
In how many languages is your company providing information and education to stuff & partners ?
(Pos. 1 – Pos. 3)
(Pos. 2 – Pos. 4)